State Institute for Viticulture and Horticulture: eloprop supported workshops across Bavaria to develop 100 types of pleasure
Players from the fields of direct marketing, food crafts, gastronomy and tourism discuss potential and development opportunities
ELOPROP managing director Thomas Kästle was able to assist the LWG — State Institute for Wine and Horticulture in the development of gourmet varieties throughout Bavaria.
In the last two years, professionally moderated workshops have taken place with stakeholders from the areas of direct marketing, food crafts, gastronomy and accommodation, tourism, politics and administrative institutions in agriculture, etc. to formulate concrete goals, derive suitable strategies from them, develop projects on infrastructure and service offerings (e.g. value-creation potential in direct marketing, tourism or knowledge transfer), and the necessary communication measures ( brand building, PR, public relations).
For more information, see:
100 places of pleasure in Bavaria
premium strategy of the Bavarian State Ministry of Food, Agriculture and Forestry.
LWG — State Institute for Viticulture and Horticulture
Photos: eloprop GmbH, Regensburg